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6 COMPANIES JUMPING ON THE NFT BOOM

As its name subtly implies, there’s a fine jewelry component to Ballard’s company, which she established earlier this year, but there’s also a highly coveted digital element that makes Metagolden somewhat of a stylish enigma....
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BY ANNE LEE PHILLIPS | 12.07.2021

Inside the Ashley Longshore and Metagolden Teamup

All Longshore really needed to get into that digital realm was trusted friend Francine Ballard, the Houston founder of Metagolden...
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BY NAOMI ROUGEAU | 08.31.2021

NFTs Are The New Sneaker Drops

Welcome to the world of NFTs, which Ballard has made the essential element of her company, Metagolden— and which the fashion industry at large has embraced in a big way.
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NFTS ARE FASHION’S NEWEST COLLECTIBLES

If you're going to tokenize an NFT, you may as well do it with something you can wear and appreciate instead of just saying you own it with a stock or digital contract.
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BY GEORGIE MILLER // 08.31.2021

Making the World of NFTs and Digital Art More Accessible

I believe that now, more than ever, consumers are yearning for what I like to call smart luxury...
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